Tweens Driving Digital Content Consumption

Samantha Murphy over at Mashable wrote a very interesting article, and we wanted to pass along some stats:

• 35% of girls ages 8 to 12 own a mobile phone
• 50% of tween girls between the ages of 8 and 12 are turning to the Internet for entertainment and social gaming
• The amount of time tween girls spend playing games each month has more than doubled over the last year
• Tweens are especially attracted to the social aspects of online gaming

Not that we had any doubts before, but it’s clear that the development of supplementary online games, apps, and other tween-centric elements are no longer optional…but rather required ingredients for success with this target market.